Brand Positioning

Outfit #13

With my Marketing Midterm tonight- I’ve been thinking (read: studying) quite a bit about marketing and branding, which made me think: how am I branding myself? The answer to that would have to be way too complicated to write down, since my brand positioning differs depending on my channel. So- the channel is who I am marketing- be it my coworkers, my game night friends, my going out friends, my fellow students, my blog readers, etc. Since I can’t often change my ‘product’ or ‘personnel’, its my image that often gets altered. I try to maximize everyone’s value (perceived economic, functional, or psychological benefits). So- to tie this all up with this blog: I’m trying to determine exactly what it is that I can write about that will interest people. What should my brand positioning be for this blog? Its only around 2 months old now, so yeah- I think its ok to have waited this long to determine. Alright so brand positioning consists of: product, personnel, channel, and –most importantly- image. To the drawing board!

Outfit #13 by worklaughlove